Company Profile:
A First Japanese owned and leading casino operator in the Philippines. The client also guarantees a different approach in the VIP gaming experience in partnership with the high end hotel, resort and casino industry.

Position: Japanese Digital Marketing Specialist
Location: Makati City
Industry: Online Gaming Company
Salary: Php 110,000 - 220,000 Gross Negotiable
Work Schedule: 8:00 am - 5:00 pm or 10:00 am - 7:00 pm | Shifting
Work Set-up: Hybrid Set Up

Benefits:
Government mandated benefits
Sick leave
Vacation leave
13th month pay
HMO upon regularization
Other benefits to be discuss during the interview

Requirements:
Extensive experience in developing and executing marketing strategies.
Knowledge of digital marketing and advertising campaign execution.
Familiarity or interest in the Igaming industry.
Proficiency in data analysis and tracking KPIs.
Strong communication and leadership skills.
Creative thinking and problem-solving abilities.
Team management and collaboration skills.
Proficiency in Japanese (communication level or above).

Responsibilities:
• Development of Marketing Strategies: Analyze the competitive landscape and market trends within the Igaming industry to identify target customer segments. Develop long-term marketing strategies based on this information.
• Planning and Execution of Advertising Campaigns: Create and implement advertising campaigns across various channels such as digital, social media, and content marketing. Monitor campaign effectiveness and optimize as necessary.
• Brand Strategy Development: Establish the identity of the Igaming brand and devise strategies to emphasize its uniqueness. Enhance brand value and work towards improving customer loyalty.
Enhancement of Customer Experience: Propose and implement improvements to the user interface of websites and apps to ensure players have comfortable and enjoyable gaming experiences. Aggregate customer feedback to enhance service quality.
• Data Analysis and KPI Tracking: Evaluate the effectiveness of marketing campaigns using quantitative metrics (KPIs) and devise action plans through data analysis. Develop strategies to optimize ROI (Return on Investment).
• Building Partnership Strategies: Establish partnerships within and beyond the Igaming industry to maximize mutual benefits. Develop strategies to approach new customer segments through collaboration with other brands and companies.
• Team Management: Lead and manage the marketing team, providing support to team members in achieving goals. Foster creative ideas and manage project progress.
• Additional Tasks: Undertake other assigned responsibilities as needed.

Recruitment Process: Online
• Initial Interview
• Final Interview

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